Guy’s New Book – Enchantment

A couple of weeks ago, a friend of mine and former Chief evangelist of Apple, Guy Kawasaki sent me a copy of his new book “Enchantment” to read. I have to say, the book was tough to put down and right on when it comes to creating products and organizations that are not only “enchanting” but successful. In the book, Guy walks us through a step by step process on how to create an environment that will help create the next product or brand that people simply fall in love with.

Of the entire book, the portion about creating enchanted employees was my favorite. We all depend on people to assist us and this book cut right to the heart of motivation and creating an environment where everyone can grow and succeed. The book goes on sale to today, to this point in time I have never endorsed a book but I gladly endorse Guy’s new book “Enchantment.” *Nope, I am not being paid a cent and doing this only because I love the book!

The book is a can’t miss pick and you will simply be enchanted by it. :-)

Below is a video that summarized the book and a link where to pick up your copy.

Click here to pick up a copy >>> Guy Kawasaki’s “Enchantment”

Come Meet Me at the 140 Character Conference Nov

I have the honor and privilege of speaking at the 140 Characters Conference (#140conf) on November 1, 2010.

Since the launch of the #140conf events, conferences have taken place in a number of BIG cities including: Los Angeles, London , Barcelona, SXSW (Austin), New York City, Washington D.C., Tel Aviv and San Francisco.

At these events we have explored the effects of twitter on a wide range of topics including: Celebrity, “The Media”, Advertising, Politics, Fashion, Real Estate, Music, Education, Public Safety, Public Diplomacy and quite a few other topics. #140conf is a ground breaking opportunity to look at the effects of the real-time web on the people and the businesses inside of and around the world.

We are planning our part of the presentation to discuss the impact of using “the technology of now” to reach goals in social good and making an impact in the world we live in.

For more information on the event, go to http://140conf.com.

Learn About Google’s Priority Inbox

Have important messages you always want to check now and save the rest for later? Google has you in mind as it rolls out it’s Priority Inbox over the next several weeks. In addition to prioritizing emails some of the other features include;

  • Custom importance filters,
  • Label categorization,
  • “Important” and “Everything Else” settings, and
  • Ease of email “catch-up” after long absences such as vacations.

To learn more about the upcoming features, watch the video below and click here to go to Google’s info page on Priority Inbox.

Google: “Email is great, except when there’s too much of it. Priority Inbox automatically identifies your important email and separates it out from everything else, so you can focus on what really matters.”

A Simple Lesson on Corporate Personality

How many times has your favorite service/product/company been purchased by a larger fish and the end result is a watered down (more “larger fish like”) version of your fav?

Dallas area based woot! has been acquired by Amazon. And it seems to me, woot! is determined to stay true to it’s course of a great deal(s) everyday that attracts lots and lots of traffic. It also seems with this “announcement video” woot! is determined to keep its fun and quirky personality.

The lesson is this…

Being different, fun and a value is what made woot! a great site. As long as they continue to do so, they will continue to be a great site. And guess what, Amazon will get great value from the purchase. :)  Don’t lose the personality that made your corporation great and miss out on the huge returns coming from that big payday.

Build the Church is a Finalist for the Podsafe Music Award from Podcast Awards!!

Build the Church has been selected as a national finalist in the Podsafe Music Award category from PodCast Awards   http://www.podcastawards.com . Voting starts November 13 at the PodCast Awards website. Since the finalists are based on listener nominations and a quality review process I want to thank you for your nominations and recommendations and I hope you get the chance to vote for Build the Church once the voting begins (don’t worry, I will try to remind everyone…) Considering many of the nominees from various categories are podcasts from national syndicated networks and shows such ESPN, Fox News, NPR, Real Time with Bill Maher and the Rick Steves Show (just to mention a few); I am humbled and honored by your nominations and support.

Thanks again for everything,
MB

Go to http://www.podcastawards.com starting November 13th to vote!

Below is the video announcing the finalists.


When the Community Turns On You

One wonders if there is justice in the world? In our society when someone feels they have been wronged there are laws to protect them. If the act is bad enough, someone goes to jail, if not…they just get sued. It is the “get sued” part where the cross hairs live for often a person may be unjustly sued (whether true or not) or in the opinion of a community unjustly sued (whether true or not.)

Earlier today Chicago Now reported that a tenant of Horizon Realty was sued for a “tweet” they sent regarding the place they lived. If you are bored and want to read the complaint, here it is;  Twitter lawsuit.pdf.  A woman with less than 20 followers on Twitter complained about mold in her apartment to a friend, so Horizon Realty sued her for $50,000 in damages.

Lawsuit Twitter

The purpose of this post is not to agree or disagree with the lawsuit, but rather to point out when the online community turns on someone/something because they see injustice…the results can snowball. I mean snowball in a big way. One of the top tweet topics today are commentary from literally thousands of Twitter users spreading the word about the injustice they perceive.

Business can learn a big big lesson here.

Seek to resolve before you pull out the big guns. The lawsuit and report of the lawsuit has created a huge PR problem for this company. In a world where information is in real time one would think companies would adjust their actions to take the every changing world into account. Once the mob turns against you the damage is irreversable and the public relations nightmare just grows bigger and bigger.

What would I do? I would withdraw the lawsuit, address the issue, work towards a productive resolution for all parties and if at fault, I would stand up and let the community know I made a mistake and I am sorry.

Will this happen, only time will tell…but till then you can read the Twitter communtiy tweets about it here.

Twitter Search Horizon

How Do You Want to be Remembered?

How Do You Want to Be Remembered?

With the passing of popular 70’s starlet & Charlie’s Angel Farrah Fawcett, and sudden death of  Michael Jackson, it is interesting to read, watch and listen to reactions. Both of these popular icons lives were filled with incredible success and tragedy. Farrah’s publicized fight with cancer and MJ’s legal and personal problems marked the end of two incredible journeys. Both passed the same day. But, how will they be remembered?  Will Farrah be remembered for her famous haircut and poster or for her amazing fight with cancer?  Will MJ be remembered as a boy star then the King of Pop or for his troubling legal battles?

How do you want to be remembered?

A couple of years ago, I attended a funeral of a simple man. He worked in a grocery store all of his life. He started out as a bag boy and over his career he advanced into management of the location. It and of itself, that part of the story is not extraordinary. But here is the rest of the story. For his entire work life at the grocery story, this simple man was determined to help people, give everyone a pleasant smile, thank them for shopping and made all of the customers he encountered feel welcome. Over the years he developed real relationships with his customers, knew them by name and did everything he could do to give a great shopping experience at this local grocery store.  One day, after a long battle with cancer the man’s life ended. I had the opportunity to attend this man’s funeral. I was amazed to find that at the funeral for this simple man gathered over 1500 people to pay their respects. Not just family, friends and friends of family but hundreds of customers and people this man had helped, smiled and been kind to over the years.

The deaths of two famous people yesterday caused me to pause and remember this humble man’s funeral. No, he was not a movie star a pop star or a cultural phenomena. He was a good decent man who in his small world made a difference and effected people in a positive way. In allot of ways, this man was just as successful as the stars that passed yesterday.

It is interesting how we reflect at times like these on how others will remember us after we leave this life. The equation seems to be very simple. The quality of how you are remembered is the direct effect on what you do during your life and how you impact the people you deal with. If your impact is negative, sad as it seems, I believe you will be remembered that way. If your impact is positive, again I believe you will be remembered that way. Please take note I said nothing about the size and scope of your impact. You can be remembered just a fondly as the before mentioned man and have only a handful pay their respects.

So let’s all do something, if only for a little while…Let’s treat others as we would like to be treated. Go out of your way today to be helpful. Show courtesy to everyone you contact and give them a smile.

You never know, if you always do this till the day you pass you just might be remembered as someone who really made a difference.

Dodged a Facebook Hack Bullet…but Just Barely

Ok I have to admit something. Yesterday, I almost fell for a hacker’s scam. Don’t get me wrong, I am at the front of the class when it comes to firewall protection and virus-spam-phishing-malware protection. But still, yesterday…I was so so close to getting bit.

Hackers launched an attack on Facebook yesterday and upon the 200 million users therein. The purpose of the attack was to gather passwords. Many speculated the hope of the hackers was identity theft and to solicit fake products to Facebook users.  Considering if Facebook was a country, its 200 million users would make it the 5th largest nation on the planet, I am not surprised the site’s users face these issues from time to time.

Below is a cropped screen shot of a message within my Facebook Inbox, the names and pics have been covered <so someone out there can breath a sigh of relief  :) >.  The message was sent to a large number of people and Heading was a simple “Hello.”  The message contained a request to check out an obscurely named website and upon clicking the link one was sent to what appeared to be the Facebook log-in page. Sadly it was not the log-in page but the phisher’s site and here is where passwords and information were gathered.  The attack looked like this in my Inbox;

Facebook Hack

As you can see, many commented on the thread as they attempted to reach the hack site. It appears that everyone in this thread clicked after Facebook cleaned up the mess.

Here is what Ryan McGeehan (of Facebook) had to say on the Facebook blog;

When the latest phishing incident surfaced on Wednesday, we quickly blocked the fake links from being shared on Facebook to stop their spread. We’ve been removing these links from Walls and Inboxes across the site and resetting passwords for any of the compromised accounts we detect. This foils the bad guys, because the login information they collect will no longer work.

Now here is my confession. I had a busy day but noticed several comments to a Facebook Inbox message being dropped into my email. Last night I looked at the message thread and considered clicking the link…but it was late and I did not. This morning, I became aware of the hack and realized how close I was to being a victim. So what does one do? This message was from a trusted source and the sending of links on social networks is very very common? Although not full proof, here are a few simple guidelines to help you stay safe;

  • change your passwords often
  • never open an email/message from someone you do not know
  • always keep your virus-malware-phishing-spam software up-to-date
  • turn your firewall on
  • back up your data frequently
  • update your operating system as asked
  • and finally, when in doubt…check it out (ask the source if they sent the email)

My guess is that everyone reading this post knows what to do to protect themselves. You are probably doing what you need to do, I was and still…I almost clicked the link. I guess the one piece we cannot forget is awareness. We get busy, we are busy, we will be busy…and the result is a drop in awareness. That is what happened to me so please, try not to let it happen to you.

World Changing at the Speed of Light

This video is so impactful and relative, I had to post it… Watch it and see for yourself, would love to hear your comments.

Help Us Pick the Cover for the Upcoming “Adventures of Man in the Can” Book!

Help us pick the cover for the upcoming book “The Adventures of Man in the Can.” Helping us is easy, just send an email to “mb at bsmkl dot com” saying your choice of Cover 1 or Cover 2. Everyone who votes will be put into a hat and five names will be drawn and receive a signed copy of “The Adventures of Man in the Can.” Don’t wait, vote now!

Send your choice to “mb at bsmkl dot com” today!

The cover art for the book was done by the amazing David Murdoch. If you have a need for an original and amazing artist you can contact David at “davidmurdoch_art at yahoo dot com” Or go to his website at http://www.dmurdoch.deviantart.com/

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